Is my logo
Confidential pre-launch review. A human looks at your logo the way a stranger will, and tells you before the internet does.
100% confidential. Your logo is never published, whatever we find.
You have been looking at it for weeks.
That is the problem. You have seen the logo at every stage, in every size, in the designer’s presentation. You know what it is meant to be, so that is what you see.
The internet sees it for four seconds, cold, at thumbnail size, on the side of a van. And it sees something else.
The gap between those two viewings is where every phallic-logo disaster lives. It is not a design-skill problem. It is a perception problem, and the people closest to the work are the least equipped to catch it.
By the time anyone tells you, it is on the building.
They all had a review process.
Wall of ShameApproved by professionals. Signed off by a client. Shipped.
Five dollars. Nobody has to know.
A rebrand costs thousands of times what it costs to have checked.
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